When it comes to modern beverage trends, consumers are no longer satisfied with simple fruit drinks. They want something memorable — a drink that blends texture, taste, and creativity. That’s where Rita Blackcurrant Juice with Nata de Coco comes in. This Blackcurrant juice drink captures the deep, fruity essence of Blackcurrant and combines it with chewy, translucent nata de coco pieces — creating a fun and refreshing experience that goes beyond ordinary fruit juice.

At CIIE Shanghai 2025, Rita Food & Drink Co., Ltd proudly represents Vietnam’s vibrant beverage industry on the global stage. This year, the company brings not only its signature tropical flavors but also a strategic vision—a complete OEM/ODM playbook designed to empower international partners. With innovation, quality, and creativity at its core, Rita continues to transform Vietnam’s taste into world-class beverage solutions.

As orange lanterns glow across retail aisles and e-commerce banners switch to midnight palettes, Rita Food & Drink Co.,Ltd unveils a comprehensive, Halloween-themed program crafted for international importers, distributors, retailers, and private-label partners.

A global surge in protein shakes is reshaping F&B. Here’s how brands, retailers, and manufacturers can ride the wave—from R&D to global rollouts.