At CIIE Shanghai 2025, Rita Food & Drink Co., Ltd proudly represents Vietnam’s vibrant beverage industry on the global stage. This year, the company brings not only its signature tropical flavors but also a strategic vision—a complete OEM/ODM playbook designed to empower international partners. With innovation, quality, and creativity at its core, Rita continues to transform Vietnam’s taste into world-class beverage solutions.

Opening — Vietnam’s Flavor, Your Brand’s Next Opportunity

Rita Food & Drink Co., Ltd will take center stage at the China International Import Expo (CIIE) 2025, inviting importers, distributors, and brand owners to experience how Vietnam’s finest tropical fruits can power the next generation of private-label beverages. From November 5–9, 2025, at Booth 7.1C2-09, Shanghai, Rita presents a complete OEM/ODM ecosystem—where ideas become market-ready drinks in record time.

For beverage decision-makers seeking speed, reliability, and differentiation, this is the week to connect. Rita’s exhibition is more than a display; it is a working studio for collaboration. Buyers can sample multiple sweetness profiles, co-design packaging, finalize specifications, and even outline their 2026 launch calendars—all under one roof.

CIIE 2025 marks Rita’s most ambitious showcase to date, positioning the company not only as a manufacturer but as a strategic product partner—linking Vietnam’s fruit-growing regions to China’s fast-evolving retail landscape.

Key Takeaways — What to Expect at CIIE 2025

• Comprehensive OEM/ODM Services: From concept → formulation → packaging → compliance → logistics.
• Focus Categories: Tropical fruit juices, coconut fusions, aloe vera with pulp, ready-to-drink (RTD) coffee, and sparkling tea-fruit blends.
• Show Schedule: November 05–09, 2025 | National Exhibition & Convention Center, Shanghai | Booth 7.1C2-09.
• Buyer Benefits: Rapid sampling, flexible MOQs, bilingual design support, and stable sourcing from Vietnam’s fruit belt.
• Strategic Focus: Flavor localization for China, shelf-ready design systems, e-commerce optimization, and sustainability pathways.

Why CIIE Matters for Beverage Innovators

The China International Import Expo is the country’s most important gateway for international food and beverage innovation. Each year, thousands of new SKUs debut here before entering retail, e-commerce, and distribution pipelines across China. For beverage buyers, CIIE represents a decision point—where consumer trends, channel demands, and supplier capabilities converge.

Today’s Chinese consumers are diverse and fast-shifting. Some favor bold, tropical sweetness; others lean toward tea-based or lightly sparkling refreshment. At the same time, the retail map is expanding: cross-border e-commerce, modern trade, O2O delivery, and boutique convenience formats are all competing for attention.

Rita steps into this landscape with a clear advantage:

• Direct access to Vietnam’s orchards ensures fresh, high-integrity raw materials.
• A vertically integrated operation allows agile development and consistent quality.
• A creative in-house design culture ensures products stand out visually—both on shelf and on screen.

In short, Rita brings the discipline of a global manufacturer and the imagination of a brand builder, empowering clients to launch confidently in one of the world’s most competitive beverage markets.

The Rita OEM/ODM Engine — Designed for Speed, Built for Certainty

1. Brief-to-Bottle Workflow

Clients arrive with a target concept—desired brix, acidity, mouthfeel, aroma, color, pulp level, calorie target, and price range. Rita’s R&D lab converts that brief into bench samples within days, running multiple sweetness options simultaneously (standard, light, and zero-added-sugar). This parallel development shortens the timeline dramatically, ensuring tasting decisions happen in real time during CIIE itself.

2. Format Flexibility Across Channels

Rita supports every major format:

• Sleek cans (250–500 ml) for impulse and convenience.
• 290 ml glass bottles for café-premium cues.
• PET bottles (330 ml–2 L) for home and foodservice consumption.
• Multipacks and shrink sleeves for promotional or seasonal lines.
  Every format is backed by packaging expertise—texture finishes, cap types, and coatings that balance cost with shelf appeal.

3. Design Systems That Scale

A winning beverage starts with a label that commands attention. Rita’s in-house design team builds modular design systems: vivid gradients, macro fruit visuals, clean typography, and precise claim hierarchy. Copy is localized into Simplified Chinese, optimized for thumbnail visibility in e-commerce, and verified for compliance with China’s labeling norms.

Whether developing a new sub-brand or extending a retailer’s master label, Rita maintains visual discipline so every SKU reinforces the family identity.

4. Operations You Can Trust

Vietnam’s fertile fruit regions—Ben Tre, Tien Giang, Long An, Dak Lak—supply mango, guava, soursop, coconut, aloe, and passion fruit directly to Rita’s processing lines. Quality is safeguarded at every stage through incoming fruit inspections, in-process control, and finished-goods auditing.

Export documentation, bilingual QC reports, and logistics coordination are routine. The result: predictable lead times and consistent flavor profiles, shipment after shipment.

5. Post-Launch Partnership

Rita’s OEM relationship extends beyond delivery. The company assists in mapping LTO calendars (limited-time offers), developing PDP content kits, and identifying next-wave flavors based on market feedback. This ensures ongoing innovation without losing design or operational discipline.

CIIE Spotlight — Product Lines to Experience

Ria NFC Tropical Series

NFC (Not From Concentrate) juices in mango, guava, and soursop variants—offering authentic fruit intensity and natural pulp texture. Available in 320 ml sleek cans and 2 L PET bottles, the line forms a premium “from farm to can” narrative ideal for China’s health-oriented shoppers.

Coco Twists — Matcha & Lychee

A modern Asian fusion. The creamy smoothness of coconut water meets the aromatic lift of matcha and lychee. Designed with matte-finish sleek cans and splash illustrations, this line captures a youthful, on-trend vibe.

Aloe Vera with Pulp

Refreshing, photogenic, and social-media friendly. Texture-rich aloe pulp adds a natural dimension that Chinese consumers love in chilled beverages.

Iced Americano — Classic & Citrus Accented

Vietnamese coffee expertise meets RTD innovation. Variants like lemon or passion fruit provide café-clean taste with a tropical twist.

Sparkling Kombucha-Style Refreshers

Tea-fruit pairings with crisp carbonation and transparent storytelling—a bridge between functional refreshers and mainstream sparkling drinks.

Strategic Playbooks for the China Market

1. Hero-Plus Strategy

Launch one hero flavor (e.g., Mango NFC) supported by two seasonal LTOs to create buzz. Add a tea-fruit refresher for a secondary occasion. The combination boosts repeat purchase and keeps the shelf fresh.

2. Core-Set Strategy

Anchor a five-SKU set: Mango, Guava, Soursop, Coconut Fusion, and Aloe Vera. The visual contrast builds a unified shelf block that encourages cross-flavor trial.

3. Hybrid Café Strategy

Blend coffee-based SKUs with fruit-centric lines. Coffee attracts adult afternoon shoppers; tropicals win at lunch and weekend moments—creating an all-day, all-occasion portfolio.

Design for Shelf and Screen

In modern retail, recognition beats reading. Rita’s “shelf-first, screen-first” philosophy ensures that even at thumbnail size, the brandmark and flavor remain legible.

Key design principles:

• Prominent fruit macro art for instant flavor cue.
• Two or three clear claims—no visual clutter.
• Distinct color codes per flavor but unified brand rhythm.
• Matte + spot-gloss finishes for tactile appeal.
• QR-ready panels for promotions or traceability.

Each design undergoes thumbnail testing to guarantee clarity on mobile shopping apps—essential for China’s digital-first retail ecosystem.

Channel Strategies — E-Commerce, Convenience, Modern Trade

E-Commerce

Bundle logic rules: variety packs, mix-and-match flavors, and optimized PDP content kits (packshots, pour shots, and short loops showing fizz or pulp). Rita provides A/B tested hero images and video assets that elevate conversion rates on major platforms.

Convenience

Focus on 250–330 ml sleek cans with bold gradients. Enable single-can impulse purchases or 2-can promotions. Micro QR codes unlock challenges, coupons, or collectible campaigns to drive repeat engagement.

Modern Trade

Structure shelf blocks with three to five flavors, rotate seasonal sleeves quarterly, and leverage end-cap cross-merchandising (e.g., coffee next to tropicals). Visual rhythm across shelves translates to instant shopper recall.

Sustainability & Compliance — Responsible by Design

Rita integrates sustainability at every level:

• Lightweight can bodies and recyclable packaging.
• Migration roadmaps for tethered caps, aligned with EU standards and Chinese guidelines.
• Dual-language QC and labeling documentation for smooth internal approvals.
• Compliance with ingredient declarations, nutrition panels, and font hierarchy.

Every partner receives a full compliance pack—Chinese/English layouts, test certificates, and QC summaries—simplifying corporate sign-off.

Experience Rita at Booth 7.1C2-09

Visitors are encouraged to treat Rita’s stand as a live collaboration space.

Taste Lab: Compare sweetness and pulp variations; explore chilled vs. ambient profiles.
Label Workshop: Build your dieline hierarchy, pick typography, and preview thumbnail impact.
Format Bar: Test grip, finish, and coating options across can and bottle formats.
Launch Desk: Define MOQ, component plan, routing, and promotional cadence. Walk away with a draft 2026 launch calendar ready for management review.

Case Study — From Brief to Shelf in Weeks

A cross-border e-commerce client approached Rita seeking a three-flavor tropical juice set with lighter sweetness and strong visual identity. Within 24 hours, the R&D team created mango (11–12 brix), guava (10 brix), and soursop (aroma-lifted) prototypes. The buyer selected matte cans with diagonal fruit macros and a clean claim stack.

Three days later: revised samples and artwork mockups approved.
Two weeks later: pre-production sign-off.

Six weeks later: shipment left port, synchronized with a PDP content drop and stop-motion pour video.

The result? The variety pack exceeded forecasted conversions and earned a follow-up flavor—Coco Matcha—as a winter limited edition.

De-Risking the Process

• Component Bottlenecks: Dual sourcing and buffer inventory for lids and sleeves.
• Flavor Fatigue: Seasonal LTO rotation to maintain novelty.
• Freight Volatility: Optimized carton and pallet engineering to control landed cost.
• Approval Delays: Bilingual documentation and milestone tracking to keep schedules on course.

Show Information

• Dates: November 05–09, 2025
• City: Shanghai, China
• Venue: National Exhibition & Convention Center
• Booth: 7.1C2-09

FAQs — CIIE 2025

Q1: Can formulas be localized for China’s preferred sweetness and aroma?

A: Yes. We run parallel brix and aroma profiles to achieve a China-ready flavor without rework.

Q2: Which packaging formats are available?

A: Sleek cans (250–500 ml), 290 ml glass bottles, PET bottles (330 ml–2 L), plus multipacks and seasonal sleeves.

Q3: How fast from first tasting to shipment?

A: Bench samples in days; commercial production within weeks once components are confirmed.

Q4: Do you provide bilingual packaging and compliance checks?

A: Absolutely. Chinese/English artwork and labeling compliance are standard service elements.

Q5: What are the MOQs for pilot vs. rollout?

A: Flexible and channel-aligned—start small, scale quickly after demand validation.